Theresa “Tree” Beeckman considers herself first and foremost a student of coaching, team culture, leadership, and generational understanding. She possesses three decades of coaching and leadership experience at a variety of levels and has built a championship pedigree with success at numerous stops including Ferris State, Central Michigan, and Western Michigan Universities. Since leaving the collegiate volleyball coaching ranks in 2015, she has traveled the country working with teams and coaches to improve their performance through culture, generational understanding, and leadership development. She works in partnership with the non profits True North Sports and Growing Leaders Inc as well as her own entity, Tree Roots Culture Consulting LLC. In addition to working with teams, Beeckman is a highly rated public speaker, whose high energy and inspiring style make her a sought after keynote speaker nation-wide. She also works as a color commentator for ESPN’s coverage of college volleyball and is an adjunct professor at the University of Florida. In 2020 she authored the book, Managing Your Culture. She was a collegiate athlete herself having lettered in softball for four years at Division II Saginaw Valley State University where she earned her B.A. in Psychology. She is a 2008 graduate of the NCAA Women Coaches Academy and a proud 18 year resident of Big Rapids, Michigan in Mecosta County. 

Tree is from Michigan and is a former college athlete and coach who has now transitioned to speaking as well as authoring a workbook on team culture. “Tree possesses three decades of experience as a coach, culture & educational consultant, and keynote speaker for audiences in the educational, athletic and corporate industries. In 2020, Tree authored the Managing Your Culture workbook which presents her original model for great team culture. In addition to working with teams in all industries, Tree is an adjunct professor at the University of Florida as well as a highly rated public speaker and leadership workshop facilitator whose high energy and inspiring style make her a sought after keynote speaker and team facilitator nation-wide.